Back to projects

#logodesign

#branddesign

#Figma

The Fitzlane Project

The Fitzlane Project

The Fitzlane Project is a 501(c)(3) non-profit that provides funding to underprivileged transgender youth in the Greater Tampa Bay Florida area for LGBTQIA+ specialized therapeutic services at the mental health provider of their choice. 

The logo combines youth and adult figures, a transgender flag, and a heart. Stripes from the flag wrap around the two figures and create a heart shape, representing love and support.

The Fitzlane Project is a 501(c)(3) non-profit that provides funding to underprivileged transgender youth in the Greater Tampa Bay Florida area for LGBTQIA+ specialized therapeutic services at the mental health provider of their choice. 

The logo combines youth and adult figures, a transgender flag, and a heart. Stripes from the flag wrap around the two figures and create a heart shape, representing love and support.

Fitzlane Project

Non-profit

Brand Designer

Role

Fitzlane Project

Non-profit

Brand Designer

Role

Logo founcation

To create the logo, I contained three elements: Heart, adult & youth and a flag.

Piecing the logo together

Each element adds a detail

Workmark

Mixing two typefaces to create the wordmark.

Brand Colors

Pinks and Blues create the base colors.

Logo + Wordmark

The logo and typeface creates a well-balanced final result.

Variantions

As per client request, the logo required white and black variants.

The Mission

Mission poster highlighting the logo.